I was asked to create the illustrations for a new multi-media campaign for the DMA Awards, the direct marketing industry’s biggest awards programme. Elements include direct mail, posters, emails, brochures, table plans and cards. It will also produce the design work for the book of the night, the DMA Annual.
Creative features a visualisation of the chemical reaction, or synapse, that takes place in someone’s brain at the exact moment they win an award. The image is an artist’s impression, based on scientific drawings of the explosion. The lead image, in DMA Awards red, will be used on the DM, with emails and posters featuring alternative synapses. DM copy reads: “This is what winning a DMA looks like inside your brain. It only lasts for .014 of a second. But the memory lasts forever.”
